These 4 Marketing Trends Are Reshaping How We Connect With Customers
These marketing trends show how marketers’ use of customer data is changing. Find out the latest trends in our State of Marketing report.
What Is a CDP?
Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.
6 New Marketing Cloud Features To Help You Power Personalisation
Learn how the latest Marketing Cloud release can optimise your use of data for personalised customer experience.
Customer Data Platform (CDP) Explained in 60 Seconds
Two Salesforce product marketing experts explain the many advantages of the customer data platform (CDP) in sixty seconds.
Email Marketing Best Practices That Drive Engagement and Results
Salesforce email marketers share tips for creating emails that get opened and read, mistakes to avoid, how to personalise emails, and more.
How To Find, Win, and Keep New Customers in 2022
Learn more about the Salesforce tools that help small and medium-sized businesses find, win, and keep customers in 2022.
CITEM Takes Trade Promotions Online to Support Export Businesses in The Philippines
Find out how CITEM pivoted to support businesses in the Philippines as physical trade shows paused.
The Role of AI in Marketing: Beyond Automation, Towards Personalisation
Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.
How To Structure and Plan Your Digital Marketing Strategy in 2021
Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.
How SEEK Asia Uses Data To Understand and Help Job Seekers
The COVID-19 pandemic forced SEEK Asia to redo its marketing plans. Here’s how the team used customer data and empathy to help thousands of job seekers.