Sales Promotion: Definition and Examples
Discover effective sales promotion strategies, definitions and examples to boost sales and enhance brand loyalty in our detailed guide.
5 Small Business Marketing Tools To Generate More Leads
Which marketing tools should your small and growing business lean on for lead generation, conversion and more? These five are the pillars of any marketing strategy on a budget.
How To Keep Email Subscribers Engaged for Life
The key to email deliverability? Understanding the ongoing relationship between you and your subscribers.
4 Ways New Data Cloud Features Help You Personalise Ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
How to Use AI to Transform Your Email Marketing
Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.
Why Automation Is the Key To Improving Your Email Workflow
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
How You Can Get Started With Email Marketing Today
Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.
How Demand Generation Marketing Helps You Win Over Customers
The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.
Trends in Ethical Marketing — Is Your Tech Safe?
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.