Marketing
4 Ways New Data Cloud Features Help You Personalise Ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
How to Use AI to Transform Your Email Marketing
Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.
Why Automation Is the Key To Improving Your Email Workflow
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
How You Can Get Started With Email Marketing Today
Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.
How Demand Generation Marketing Helps You Win Over Customers
The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.
Editors' Picks
Trends in Ethical Marketing — Is Your Tech Safe?
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
3 Steps for a Winning Digital Engagement Strategy
The customer experience is at the heart of brand loyalty today. Learn how to create digital experiences that will attract and keep customers engaged for the long haul.
Frustrated by Personalisation Challenges? 4 Ways to Improve Your Customer Experience
We’ve heard from marketing leaders about their biggest personalisation challenges. Here’s how to overcome these hurdles and connect with your customers.
How to Adapt Your Marketing for the New Era of Data Analytics
These companies improved their data strategies to create meaningful customer experiences and become more efficient across teams.
