Marketing

These small business ideas, tips, and strategies will help you turn a spark into lifelong success.

Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships

Marketing should not be just a single step in your strategy. It needs to be integrated across the customer journey. The result is a truly seamless experience for both your customers and your team.

Wondering how to steer your business towards success? The marketing mix might just be your answer. Learn how with Salesforce

Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.

Marketing is at an inflection point. Advertising costs are increasing and campaign effectiveness is on the decline. A data-driven approach to marketing personalisation is needed to unlock growth.

Discover the 10 must-have skills every sales manager needs to succeed in 2024 and beyond.

We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.

Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.

Master competitor analysis with Salesforce: Identify rivals, analyse trends, and gain a strategic edge. Stay ahead in today's competitive landscape!