Digital Transformation New Research Reveals How SMBs Are Meeting Today’s Challenges and Building Resilience for the Future Thomas Lim October 7, 2021 Learn about the major small and medium-sized business (SMB) trends worldwide. Insights from more than 2,500 SMB leaders. Research Small Business Thought Leadership Customer Experience How To Create Impactful Customer Experiences With Ethical AI Rob Newell September 29, 2021 AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. Customer Experience Thought Leadership Artificial Intelligence Trailblazer Story Three Sales Lessons We Can Learn from 2021 Salesforce September 22, 2021 How can sales teams finish the year on the front foot, and how can they prepare for a successful 2022? Industry leaders share their advice. Corporate Culture Sales Trailblazer Story Marketing 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research CRM The State of CRM Reveals Top Asia-Pacific Trends and Opportunities Divisha Gupta September 6, 2021 Here’s how teams in the APAC region use CRM, the key challenges they face, and opportunities for businesses to maximise their use of CRM. Research Thought Leadership Customer Relationships Research How Government Generates Trust Through Digital Services in Singapore Peter Schwartz August 24, 2021 There are links between a government’s digital services and levels of trust for government. Learn more this relationship. Public Sector Thought Leadership Customer Relationships Marketing 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation Digital Transformation Why Marketers Need a Data Health Check Chris Jordan July 7, 2021 Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple. Marketing Digital Transformation Marketing Personalization Customer Relationships 8 Retail Trends and Predictions for 2021 Rob Garf February 16, 2021 Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond. Research Retail Retail Insights Customer Relationships New Research: Is CRM the Secret To Connecting Your Business Silos? Taylor Price February 9, 2021 Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric. CEO Owner CRM Research
Digital Transformation New Research Reveals How SMBs Are Meeting Today’s Challenges and Building Resilience for the Future Thomas Lim October 7, 2021 Learn about the major small and medium-sized business (SMB) trends worldwide. Insights from more than 2,500 SMB leaders. Research Small Business Thought Leadership
Customer Experience How To Create Impactful Customer Experiences With Ethical AI Rob Newell September 29, 2021 AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. Customer Experience Thought Leadership Artificial Intelligence
Trailblazer Story Three Sales Lessons We Can Learn from 2021 Salesforce September 22, 2021 How can sales teams finish the year on the front foot, and how can they prepare for a successful 2022? Industry leaders share their advice. Corporate Culture Sales Trailblazer Story
Marketing 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research
CRM The State of CRM Reveals Top Asia-Pacific Trends and Opportunities Divisha Gupta September 6, 2021 Here’s how teams in the APAC region use CRM, the key challenges they face, and opportunities for businesses to maximise their use of CRM. Research Thought Leadership Customer Relationships
Research How Government Generates Trust Through Digital Services in Singapore Peter Schwartz August 24, 2021 There are links between a government’s digital services and levels of trust for government. Learn more this relationship. Public Sector Thought Leadership Customer Relationships
Marketing 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation
Digital Transformation Why Marketers Need a Data Health Check Chris Jordan July 7, 2021 Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple. Marketing Digital Transformation Marketing Personalization
Customer Relationships 8 Retail Trends and Predictions for 2021 Rob Garf February 16, 2021 Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond. Research Retail Retail Insights
Customer Relationships New Research: Is CRM the Secret To Connecting Your Business Silos? Taylor Price February 9, 2021 Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric. CEO Owner CRM Research