Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.
The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.
Managing your sales pipeline lets you catch tiny problems before they become big.
With generative AI running away with marketers’ imaginations, what can we do to ensure that our marketing practice remains grounded in ethical thinking? Leandro Perez, Senior Vice President and CMO for Salesforce Asia Pacific, shares his first-hand insights.
No matter if you’re a seasoned prompt engineer or starting out with generative artificial intelligence, follow these tips to get the most from this new technology platform.
Sales leaders are learning that a simplified toolset is the secret to strong, secure, centralised data that fuels effective AI.
An effective knowledge base article is clear, engaging, and helpful. Here's how to write one (with some help from AI) that your customers will love.
What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often…