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Infographic: What Customer Connection Means Now

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.

The COVID-19 crisis has shifted customer expectations radically, rapidly, and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.

We spoke to more than 15,000 consumers and business buyers about the unprecedented shifts in customer expectations and behaviour. This infographic sums up what they told us about trust, data, and their expectations for customer experience and post-COVID-19 digital initiatives:

Good service and transparency about the use of personal data help companies to build trust with their customers.

This post originally appeared on the A.U.-version of the Salesforce blog.

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Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, blockchain, voice, and artificial intelligence—to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

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