With support from the Salesforce Premier Success team and new knowledge gained from online learning through Trailhead, BINUS University is building on these early results and completely changing the way it works. By using Salesforce to automate and streamline processes, the university has been able to adopt a paperless office. This has effectively lowered the university’s consumption of material goods, aligning BINUS University with the UN’s Sustainable Development Goals, which provide a shared blueprint for peace and prosperity for people and the planet.
By managing the registration process directly in Salesforce, BINUS University has been able to improve data accuracy and make the process more convenient. There are now eight steps instead of ten and applicants can complete them all online. In addition, the university can identify when students are having difficulty with the process, so they can reach out to provide direction. Some of these communications, including payment reminders, are automated through Service Cloud which the university uses to manage inbound requests. This provides staff with a history of all cases and helps them to respond to requests faster and more personally, whether the student submits these in-person, through email or via live chat.
Another area where the university is excelling is in its use of real-time data to maximise the impact of marketing activities. Thanks to the integration between Salesforce and Tableau, management is able to view this data alongside a range of other metrics for a comprehensive view of performance. This allows for faster analysis of how the university is tracking in terms of leads and registration so that it can quickly take action if the numbers are not where they want.
BINUS University will next turn its focus to the post-enrollment journey and look for new ways to engage students and help them achieve their dreams. Already, two out of three graduates from BINUS University go on to become entrepreneurs or work inside a global organisation where they can fulfill their ambitions and make an impact. One of the ways the university wants to increase this impact is by strengthening collaboration with industry partners, global companies and others who help to enable its students’ success.
“Everything we’ve done and continue to do with Salesforce helps us to optimise our student’s potential. At the end of the day, that’s how we will have the biggest impact on society,” said Arto.