- Aims to nurture 50 startups by FY25 by providing a platform to learn, connect and scale their business.
- Partners with Singapore Economic Development Board (EDB) to extend the benefits of the program to its startup community.
SINGAPORE, 24 January 2024 – Salesforce, the #1 AI CRM, today announced the launch of the Salesforce Startup Program in Singapore to foster growth and innovation for the country’s vibrant startup ecosystem. The program will provide Singapore startups access to the vast Salesforce ecosystem, including AI-powered products, marketplaces like Salesforce AppExchange, mentorship programs, joint go-to-market opportunities, and will nurture a community to help them build, grow and scale. Participants will also have access to Salesforce’s dedicated investment arm, Salesforce Ventures, who invest in companies based on viability and relevance.
Singapore’s Economic Development Board (EDB) is the inaugural partner of the Salesforce Startup Program, providing EDB’s network of startups with access to the program’s benefits. To facilitate knowledge exchange, participants will also be a part of joint events and conferences, to build and expand their network.
Home to around 4,000 tech startups and over 400 venture capital managers, Singapore has established its position as a leading startup hub in recent years, leapfrogging regional peers like Shanghai, Seoul, and Tokyo. Singapore ranks 8th globally as a favourable startup ecosystem, particularly for its ease of doing business and access to top talent. The ongoing AI revolution also presents new growth opportunities for startups, creating up to US$215 billion in gross value by 2035.
“Singapore’s vibrant startup ecosystem offers many opportunities for startups to scale, innovate, and thrive. As AI continues to transform the business landscape, startups require essential guidance, expertise, and access to trusted tools and technologies to fully capitalise on these opportunities, and chart a path for future growth,” said Sujith Abraham, Senior Vice President and General Manager, Salesforce ASEAN. “The Salesforce Startup Program comes at a crucial time, providing startups with the platform, tools, and community they need to succeed. ”
“Salesforce is committed to supporting the growth of the startup community in Singapore by helping them innovate, connect and learn. This program will empower startups to overcome competition by equipping them with an array of offerings to provide long-term transformational value towards becoming the disruptors for the global economy,” said Sanket Atal, SVP and MD – Sites, Salesforce India.
Singapore is the second country to host the program, which debuted in India in December 2021. Since then, it has witnessed participation from over 200 startups, including unicorns such as Darwinbox and Razorpay.
For more information on Salesforce Startup Program: https://www.salesforce.com/in/salesforce-startup-program/
