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87% of Singapore Marketers Confess to Running Generic Campaigns; Data Issues are the Biggest Barrier

Marketing

87% of Singapore Marketers Confess to Running Generic Campaigns; Data Issues are the Biggest Barrier

Jun 16, 2026

marketing report

Artificial Intelligence

Salesforce research: 8 in 10 marketers in Singapore have implemented or experimented with AI, but majority struggle to unify customer data

Jun 11, 2024