Salesforce Appoints Andreas Diantoro to Lead Indonesia Business and Drive Customer Success with Agentforce
SINGAPORE – 2 October 2025 – Salesforce, the global leader in AI CRM, today announced the appointment of Andreas Diantoro as its new Country Leader and President Director for Indonesia. Andreas will be responsible for leading the company’s strategy and growth in Indonesia, working closely with customers, partners, and the community to help Indonesian businesses of all sizes transform into agentic enterprises, where humans and agents work together to unlock entirely new capabilities, revenue streams, and business models.
The appointment comes as Salesforce continues to build momentum in Indonesia, following the launch of its Indonesian entity and Hyperforce, the company’s trusted next-generation platform architecture, in August 2023. Hyperforce allows customers to meet the necessary data residency, availability, security and regulatory compliance requirements, an imperative for regional and global organizations in regulated industries such as the government, financial services and telecommunications.
In July 2025, Salesforce expanded the services available on Hyperforce in Indonesia to include Agentforce, Data Cloud Tableau Next, Tableau Cloud and Marketing Cloud Next, empowering customers to enhance productivity, improve efficiency, and deliver personalized customer experiences and capture the country’s US$366 billion AI opportunity.
One of the few Indonesians to have led operations at four global technology companies – SAP, Dell, Microsoft and HP – Andreas brings a deep network and wealth of experience to his role. He has successfully managed the go-to-market strategies and driven customer success for multiple organisations in Indonesia. His impactful leadership has been consistently recognized, earning him the title of Indonesia’s Most Admired CEO by Warta Ekonomi on multiple occasions.
“Indonesia is at a crucial juncture where agentic AI can help the country realise its immense opportunity as the fourth largest market globally by population and a steadily growing economy. The country is increasingly influential in ASEAN and plays a key role in driving the region’s growth ,” said Arun Kumar Parameswaran, Executive Vice President & Managing Director, South Asia, Salesforce. “We are delighted to welcome Andreas to drive the business in this critical market. His deep understanding of the local landscape and customers, and incredible track record make him the ideal leader to support the success of our customers as they embark the journey to become agentic enterprises.”
“Salesforce is leading today’s agentic AI transformation and it’s an exciting moment in time to join the company,” said Andreas Diantoro, Country Leader and President Director, Salesforce Indonesia. “With Digital Labor, Indonesian businesses have an unprecedented opportunity to enhance productivity, scale across geographical boundaries and drive innovation, as they evolve into agentic enterprises. I look forward to working closely with our Indonesia team and the wider Salesforce ecosystem to accelerate growth and deliver the exceptional experiences our customers expect.”
