As AI Agents Transform Commerce, Salesforce Unleashes Its Biggest Agentforce Commerce Release Yet

One platform connecting shoppers, merchants, and AI apps across B2C, B2B, point of sale, and order management.

SINGAPORE – 6 July 2026 – The agents are here: Shopper Agent, Buyer Agent, and Merchant Agent are generally available now — with native integration into ChatGPT; Google Search, including AI Mode; and the Gemini app arriving in the coming months.

Agentic commerce has arrived in full force, and it has already reshaped the customer journey. During the 2025 year-end holiday shopping season, AI influenced 20% of global online sales, worth US$262 billion. Peak season also revealed a clear pattern. Some AI strategies far outperform others. Retailers running their own shopper agents grew sales 59% faster than retailers still on the sidelines. These gains hold year-round too. AI-referred traffic converts at eight times the rate of social.*

Product discovery has moved. Customers now begin shopping using AI assistants like ChatGPT and Gemini, often well ahead of any traditional search bar. 41% of customers in APAC are already using AI for product discovery.^ Commerce needs a foundation built for that reality, and Agentforce Commerce delivers exactly that. That foundation shows up in what sits behind the experience. The business logic and customer data underneath decide whether an agent can promise a real delivery date, honor a contract price, resolve a service issue, and earn the next purchase. That foundation has long been Salesforce’s strength, and the more AI shapes the front end, the more it matters.

Here’s what most of the conversation misses: Agentic commerce reaches well beyond how customers buy. It reshapes how companies sell and operate, giving merchandisers a faster way to run promotions while developers launch storefronts and operators route orders with new intelligence. The distinction that matters most is action. Generative AI holds a conversation, while agentic AI checks inventory, confirms the shipping cutoff, and closes the sale.

Agentforce Commerce gives you a workforce of ready-to-deploy agents your business owns and your data grounds. Shopper Agent carries the customer conversation from discovery through checkout and into service, speaking in your voice on your storefront. For B2B, Buyer Agent meets buyers inside WhatsApp and SMS. Running the back office, Merchant Agent lets your team organize catalogs, sort products, and respond to trends in plain language. Each one moves past the bolt-on chatbot model, wired natively into your catalog, inventory, and orders from the first day.

The agentic era bridges the gap between owned channels and external AI apps

Ensuring that your products show up in new LLM-driven channels is only half the battle. The other half? Connecting your owned properties with external channels so the shopper who finds you in ChatGPT or Gemini and the shopper on your site are one known customer, not two strangers.

“Referral traffic to brand sites will be hugely influenced by AI platforms — Gemini, ChatGPT, Anthropic — and social apps like Instagram and TikTok. But commerce itself will happen predominantly on owned and operated properties: your website, your app, your messaging channels, your stores. Syndicated commerce with UCP will also play an important role long-term, driving commerce directly into external channels, and we’re providing Agentic Commerce comprehensively across all channels. The brands that win will have their Shopper Agent live on their own properties for the 2026 shopping season.” — Nitin Mangtani, EVP & GM, Agentforce Commerce

With the latest Agentforce Commerce release, you can deploy AI agents you own with full context of your customer relationships, proprietary data, industry-leading business logic, and the ability to seamlessly connect to external AI apps. 

This is our most exciting release in years — innovations across B2C, B2B, Order Management, and Point of Sale, with the full lineup at salesforce.com/commerce/innovations. 

To explore how these advancements are reshaping retail, read the 12 key launch highlights and the full announcement here: https://www.salesforce.com/news/stories/agentforce-commerce-announcement/.  

Pricing and packaging are subject to change. Availability may vary by region and is governed by customer agreements. Customers should base purchasing decisions on products and services currently available. 

*Source: Salesforce 2025 Holiday Shopping data, based on an analysis of more than 1.5 billion shoppers

^Source: Salesforce Connected Shoppers Report 2025, based on dual surveys of 8,350 shoppers and 1,700 retail industry decision-makers