Remember, your email subject isn’t the only thing a subscriber sees when they see your email in their inbox. The other elements likely to show up are your name (or the sender’s name) and a snippet of the beginning of your email. Those elements are also important when it comes to getting subscribers to actually read your emails.
You may choose to keep your “From” name the same throughout all of your emails for consistency, or consider using that opportunity to get even more specific about what consumers can expect from your email. For example, you could use something like your brand name followed by “Deals” to show subscribers that it’s an email that includes information about discounts or coupons.
Keep in mind that the sender’s name field should always include your brand name or something recognisable so subscribers know exactly who sent the email, and that it’s from a sender they trust and subscribe to. Then, the first line of your email can be another opportunity to pique subscribers’ interest about what your email has to offer.