From Header to Footer the Anatomy of a Perfect Email

The success of your email campaign depends on dozens of factors, many of which are within your control. From the headline to the footer, how you build your email determines its performance.

Invite readers into your email with a punchy subject line. Get your emails into inboxes and out of spam folders, and increase open rates through practice and research. Make sure your readers know exactly who the email is from, and add personalised product recommendations to increase conversions. Send your emails at the right time, to people who expect to receive them, and make each email worth reading.

Of course, before you send, quality-check your email. Below you’ll find a list of ways to check your email so it’s as close to perfect as it can be. Read through this infographic, including the QC checklist, for more information about how to create a powerful email campaign.