Andrew is co-founder and managing director at Green Hat – a B2B marketing consulting agency. He is the co-author of the annual Green Hat/ADMA B2B Marketing Research (BMR) report, Australia’s preeminent study focusing on the state of the B2B marketing landscape in Australia.
Andrew has spent the last decade focussing on customer lifecycle and digital marketing for the ‘considered’ buying process. He developed the 3C3P Customer Lifecycle Marketing methodology – an integrated CX and pipeline marketing approach adopted by many blue-chip firms including IBM, Open Universities Australia, Mercer and Schneider Electric. He is passionate about the possibilities presented by the new wave of automation, analytics and AI in measuring the commercial impact and ROI. He advises CMO/CSO leaders on alignment strategies for greater sales and marketing effectiveness.
Andrew is a regular speaker on the marketing conference circuit, has sat on various industry judging panels and is on the Advisory Panel for B2B Marketing Leaders Forum.