Today everyone expects a high standard digital experience when engaging with brands, but few organisations can deliver it. Most enterprises are held back by legacy technology, which silos data, isn’t mobile, personalised, or scalable, and doesn’t empower anyone.
In this session we’ll hear from University of Melbourne and how they transformed digitally with “OneCRM” unifying and personalising prospective students and parents, teacher and student communications and engagement. Plus, due to COVID 19 constraints, learn how they transformed their annual open days to a digital experience in 5 weeks. Hear how they were able to pivot to a seamless interactive Open Day utilising interactive open day, on-demand content and bookable On Campus tours, leveraging Salesforce CRM and data as the anchor.