State of Industrial Sales & Marketing

Putting Industry 4.0 into Practice 2nd Edition

The 2nd edition addresses the challenges manufacturers are facing and the opportunities for growth and acceleration.

These latest insights include:

  • Drivers of customer experience success
  • Drivers of sales effectiveness success
  • Drivers of Sales forecasting success
  • Organisational culture and cross-functional relationship characteristics that underpin marketing success
  • Impact of ability to leverage data on marketing success
  • Impact of ability to prepare successful business cases on marketing success leveraging
  • Emerging technologies to their full potential
  • Biggest challenge to flexibility and adaptive
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