Salesforce Announces 2025 ANZ Partner of the Year Award Winners, Celebrating Excellence in the Agentic Era
Salesforce today announced the winners of the 2025 ANZ Partner of the Year Awards, honouring a special group of partners who are redefining the future of work by building Agentic Enterprises across Australia and New Zealand.
“Our partners are the essential architects of the Agentic Enterprise across the region, working shoulder-to-shoulder with our customers to turn the promise of AI into production-ready reality,” said Erin Williams, RVP Alliances & Channels ANZ, Salesforce. “The winners this year have shown incredible skill in closing the ‘last mile’ of AI—taking the raw power of LLMs and grounding them in the trusted data and business logic of the Salesforce platform to drive growth.”
From Experimentation to Execution
Since the launch of Agentforce in late 2024, Salesforce partners have been instrumental in helping organisations successfully navigate the opportunity and challenges of agentic AI.
“From established global leaders to agile emerging specialists, the breadth and depth of our partners’ capabilities are what enable Australian and New Zealand businesses to scale with confidence,” Williams said. “They not just implementing technology, they are leading a people-focused transformation that redefines how work gets done in the agentic era.”
“Our partners are the essential architects of the Agentic Enterprise across the region, working shoulder-to-shoulder with our customers to turn the promise of AI into production-ready reality.”
Erin Williams, RVP Alliances & Channels ANZ, Salesforce.
“Being named Salesforce ANZ Partner of the Year is a real honour and reflects the strong, collaborative partnership WPP shares with Salesforce,” said Tim Matheson, CTO, ANZ for WPP. “It recognises our shared focus on innovation, creativity and delivering customer experiences that help our clients succeed in ANZ and around the world. Together, we’re helping brands build stronger connections with their customers and achieve their goals.
“The award also recognises how we’re working with Salesforce to shape the next wave of customer experience,” he continued. “We’re bringing together Salesforce capabilities with WPP’s creativity and brand expertise to help teams move faster, make better decisions and solve complex challenges.”
“A key example is the alignment of Salesforce Agentforce with WPP Open, our Agent Hub, and the Experience Studio, grounded in WPP’s decades of brand intelligence and behavioural science, this enables us to deliver smarter, more effective outcomes for clients.”
“The scale of this shift is unprecedented,” said Erin Williams. “According to IDC, for every $1 Salesforce makes, our partner ecosystem is projected to make $6.93 by 2028. Our partners are driving over 51% of activated agents globally, acting as ‘Customer Zero‘ by deploying Agentforce within their own firms to gain the firsthand expertise our customers demand.”
2025 ANZ Partner of the Year Award Winners
The following partners were recognised at the 2026 ANZ Partner Innovation Summit for their exceptional contributions over the past year:
Award Category: ANZ Partner of the Year
- Winner: WPP
- Key Achievement: Honored as the top-performing partner consistently demonstrating excellence across innovation, customer success, and strategic alignment.
Award Category: ANZ Customer Success & Innovation Partner of the Year
- Winner: Xenai Digital
- Key Achievement: Recognised for working with Fiji Airways, delivering high-impact, story-based innovation that transformed the customer experience.
Award Category: ANZ Growth Partner of the Year
- Winner: HCLTech
- Key Achievement: Awarded for achieving the highest Year-over-Year (YoY) growth in accelerated ACV and practice expansion.
Award Category: ANZ Public Sector Partner of the Year
- Winner: Deloitte Digital
- Key Achievement: Recognised for delivering significant impact for public sector customers.
Award Category: ANZ Emerging Partner of the Year
- Winner: NMD
- Key Achievement: Honoured as a rising consulting partner with standout YoY growth in both ACV and net new credentials.
“As we enter 2026, the conversation has shifted from what AI can do to how it actually performs in a live business environment, “ said Erin Williams. “The reality is that for AI to be effective, context is everything. By grounding LLMs in the trusted data and business logic of the Salesforce platform, our partners are ensuring that AI isn’t just a chatbot, but a functional colleague.”
More Information:
- Learn more about the Salesforce Partner Ecosystem.
- Read about how Salesforce is reimagining the workforce for the agentic era.
- Read more Agentforce World Tour Sydney news
