Infographic: 5 small business trends unique to Australia and New Zealand

Time to read: 5 minutes


In our 5th ed. Small and Medium Business Trends Report, The Harris Poll surveyed 2,500 small and medium-sized business (SMB) leaders around the world. The results reveal key trends, including an embrace of digitisation – especially among SMBs who are experiencing revenue growth.

But how are these trends playing out differently in Australia and New Zealand? One of the most significant differences might be that, despite the majority of SMBs leaning on technology to navigate the pandemic, local SMBs are still digitising at lower rates compared to their peers in the rest of the world. 

While this difference might be influenced by each country’s unique circumstances during the pandemic, comparing landscapes can help us understand challenges and opportunities that SMBs face here at home. 

Let’s examine five ways in which Australia and New Zealand are bucking global trends.

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