Trends in Ethical Marketing

Marketers increasingly rely on emerging technologies like generative AI to push the boundaries of how they can connect with customers. But when it comes to powerful new tools like these, ethical risks are a major concern. There are already important strategies emerging to protect trust and maximise the value these new tools – and the tried and true ones we’re still using – can bring to the table.

The key? Prioritising the people behind the process of marketing. Even as AI revolutionises how businesses and consumers interact, lessons learned from ongoing trends can help them maximise value and avoid risky or exploitative practices.

We leaned on research, analysis and our experience within Salesforce to bring this new guide on ethical marketing with key takeaways, including:

  • Snapshot and statistics of where the marketing industry is today
  • Research of sentiment from consumers
  • Ways that businesses can balance risk and reward with ethical principles
  • Insights into Salesforce’s leadership approach on how to achieve trust, safety & privacy through ethical marketing products and practices

Fill out the form to unlock this guide.

  • How to make sense of marketing's role in AI and other new technologies
  • How to invest in emerging technologies while protecting your customer
  • How to apply ethical marketing practices to your business today

Fill out the form to read the full guide.

Enter your first name
Enter your last name
Select your title
Enter a valid email address
Enter a valid phone number
Choose a valid country
Agree to all disclosures below.
By registering I confirm that I have read and agree to the Privacy Statement.
This field is required.

More Resources



New Research Reveals 4 Ways Businesses Can Maximise Trust & Savings with Personalisation



Generative AI: 5 Guidelines for Responsible Development


Get monthly updates and fresh ideas delivered to your inbox.

Enter a valid email address