Boost Revenue and Profitable Growth with Trade Promotion Management
Billions in trade spend goes unevaluated every year. Are you getting your money’s worth?
Despite huge budgets, 72% of promotions won’t break even.
Consumer goods (CG) companies can unlock a bigger return on their trade spend investment if they can spot and scale their most profitable programs quickly. The answers lie in their data, but right now, promotions are so cumbersome to track that billions in spending goes unevaluated. In fact, 60% of businesses rely on spreadsheet-driven processes that don’t use real-time data, don’t connect with AI-driven analysis, and are difficult to manipulate at the account level.
To keep up in the face of stiff industry headwinds, help your key account managers stay focused on building strategic partnerships instead of updating or investigating promotions. The good news is you can take control of your trade spend investment by optimising your digital tools.
Grow profits now with effective trade promotion management.
Inside this guide, learn how to:
- Streamline account planning to save sales reps time
- Optimise trade promotion to drive profitable growth
- Maximise margins by scaling your top-performing programs faster
- Track and analyse 100% of your promotions
- Empower teams with real-time data for smarter decisions
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