Discover how AMP rapidly digitised service delivery to uplift customer experience.

In this How-to-Guide AMP shares the four critical success factors that underpin its transformation success with Salesforce. Following these key principles, AMP was able to deliver MVP to customers in just 14 weeks, providing them with modern convenience to resolve issues fast. A series of iterative improvements ensued at rapid pace which continue to enhance customer experience. In doing so the business has increased productivity and lowered its cost-to-serve.

  • 52% increase in form submission
  • 50% increase in customer use of live chat, reducing pressure on contact centre
  • 40% increase in mobile app downloads
  • 45 seconds to submit forms vs seven days in the past

More Resources


The Customer Imperative in Financial Services: Permission to Personalise


HBR Accelerating Change in Insurance Distribution through Technology


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