State of Sales Report

Discover insights from 5,500 sales pros on driving growth and standing out in a crowd.

Dive into the sixth edition of our report to discover:

How sales teams with AI are outperforming those without it
The #1 tactic for growth, according to sales leaders
Why many teams don’t trust their data, and how they're fixing it
Critical actions teams can take to retain their best reps

See a preview of the findings below.

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Here’s a sneak peek into the “State of Sales” report.

New pressures call for better tools and training.

Changing customer expectations is the top challenge sellers face today. The top tactic for growth to address this challenge? Improved enablement that helps reps deliver more value and outmaneuver the competition.

AI goes mainstream, and sales teams take stock of the gains.

Eighty-three percent of sales teams with AI grew revenue in the past year — compared to 66% of teams without it. Sales pros say AI yields powerful benefits like improving data quality, productivity, and personalisation for customers.

Sales pros emphasise the need for trustworthy data.

Only 35% of sales pros completely trust the accuracy of their data. This concern suggests there are opportunities to improve processes impeded by bad data quality, like sales forecasting and performance management.