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State of the Connected Customer
Insights from 15,000+ global consumers and business buyers on a new era of customer engagement
Regardless of who you market, sell, or provide service to, your customers' expectations and behaviours have transformed with unprecedented scale and speed.
Businesses that understand and adapt to these trends will be more resilient in the "new normal."
78%
say this year's crises should catalyze business improvement
88%
expect companies to accelerate digital initiatives
90%
say how a company acts now reveals its trustworthiness
Our analysis of over 15,000+ global survey responses reveals:
- How customer expectations and behaviours are transforming amid ongoing crises
- Which criteria customers use to evaluate brands in an increasingly online world
- How the rapid and extensive shift to digital channels will impact customer engagement in the long term
- Why and how customers are holding companies to acount in new and unprecedented ways
More Resources
Report
Learn how to change mindsets, connect silos, and centre around your customer.
Article
See how you can redefine your business in the ever-changing digital landscape.
Solution