Trust Imperative 3.0: Know your customer

Insights from 28,000 citizens globally, including thousands in Australia and New Zealand, reveal what they expect from digital government service delivery.

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Discover what builds customer trust in digital government services.


Satisfaction with government services is higher than the global average.


A majority of customers are open to data-sharing.


There’s a high demand for personalised services in Australia and New Zealand.


Customers want proactive services from government.


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