How many times have you heard someone say, "We must put the customer in the center of everything we do"? Although this is a common goal, many brands still struggle to meet it. It's time to pause and reflect on what actually works, and where brands are hitting — or missing — the mark.

Based on a survey of 500+ leaders from around the world, this report examines how top brands create truly powerful consumer experiences, and reveals ways to rethink and reinvest in your own approach. 
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