Connect with Customers: How to Build a Mobile-First Journey

Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most.

JoinSalesforce and WB Games to explore the art and science of building mobile-first journeys that truly wow.

In this webinar, you’ll learn:

• How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle
• The importance of campaign-to-campaign transitions, and how to master them
• How to build a mobile-first journey through a hands-on demo

Featured Speakers:

• Brett Bothe, Senior Product Marketing Manager, Salesforce
• Caitlin Dwyer, Senior Product Manager, Salesforce
• Jason Stoller, Director of CRM, WB Games