Unlocking Growth with Enterprise Data, AI and Personalisation Strategy
Owing to the overwhelming popularity of our recent events in Sydney and Melbourne featuring Ryan Warren, VP of Personalisation and Data Solutions at Salesforce, we are pleased to announce the addition of a webinar. This ensures that everyone has the opportunity to hear from Ryan Warren on how to develop a robust enterprise data and personalisation strategy.
Ryan Warren brings with him over 25 years of experience in Digital Experience Design, AI, and Machine Learning. He has been recognised for creating billions of dollars in revenue and works with organisations such as Nike, Microsoft, American Express, Charles Schwab, SiriusXM, L'Oreal, Walmart, Disney, Merrill Lynch, NBC, and countless others.
Join us as we discuss the marketing landscape disrupted by key mega trends, such as the cookieless future, declining eCommerce and campaign effectiveness. We will address challenges in engaging customers, unpack theconcept of Moment Orientation, and review data-driven personalisation strategies that deliver trust and adaptability at scale.
Webinar highlights:
- Gain insights into leveraging data science for predicting Customer Lifetime Value.
- Learn how to personalise every customer experience with AI and real-time data to optimise conversions and reduce costs
- Understand how identifying moments of churn can guide the right frequency of customer engagement- Hear real-life case studies demonstrating revenue growth and audience transformation.
Featured Speakers:
- Ryan Warren, VP, Personalisation and Data Solutions, Salesforce
- Nikki Hong, Associate, Account SE, Salesforce