's Dreamforce 2007, the On-Demand Conference of the Year, to Feature Industry Visionaries, Philanthropists and Innovators

Special Guests George Lucas and Cisco CEO John Chambers will join CEO Marc Benioff to speak at 5th annual user and developer conference

Executives from Accenture, Adobe, Bluewolf, Business Objects, Cisco, Deloitte, Linden Lab, Omniture, WebEx and Workday will participate in keynotes on collaboration, community and innovation

Dreamforce Expo will feature the largest gathering of the SaaS industry under one roof - more than 180 companies from around the world will demonstrate on-demand business applications

SAN FRANCISCO - September 6, 2007 - [NYSE: CRM], the market and technology leader in on-demand business services, today announced the industry leaders, visionaries, philanthropists and innovators who will speak at Dreamforce 2007, the largest on-demand conference of the year. Special guests George Lucas and Cisco chairman and CEO John Chambers will join chairman and CEO Marc Benioff to speak at the 5th annual user and developer conference. Additionally, executives from Accenture, Adobe, Bluewolf, Business Objects, Cisco, Deloitte, Linden Lab, Omniture, WebEx and Workday will deliver keynotes on collaboration, community and innovation. The Dreamforce Expo will feature the largest gathering of the SaaS industry under one roof, as more than 180 companies from around the world will showcase powerful new on-demand business applications. Dreamforce 2007 will be held September 16-19, 2007 at the Moscone Convention Center in San Francisco.

The industry's largest on-demand event, Dreamforce 2007 will host more than 7,000 attendees
focused on generating developer, partner and customer success with Dreamforce will feature more than 200 breakout sessions and over 300 speakers on the Salesforce Platform and CRM applications, Apex Code, the AppExchange and more. Attendees will meet with product teams, hear from expert users at leading companies, get hands-on training, and learn best practices and strategies for generating on-demand success.

Additionally, Developers@Dreamforce will provide more than 30 practical sessions for developers, administrators, IT managers, architects, and entrepreneurs looking to take advantage of the latest Platform-as-a-Service technologies. This conference-within-a-conference will provide access to all the technologies, tools, and techniques needed to take full advantage of the Salesforce Platform.

Monday Keynotes
Dreamforce 2007 kicks off Monday, September 17 with exciting new announcements and demonstrations of the latest on-demand innovations from Presentations by Mr. Benioff, chief marketing officer George Hu and executive vice president Parker Harris will showcase exciting new technology and business initiatives.

Joining Mr. Benioff on stage on Monday afternoon will be John Chambers, Cisco's dynamic chairman and CEO, who will share his vision of collaboration and outline how organizations need to adapt for the future. In addition, a panel of visionary leaders, moderated by Nicholas Carr, author of The Big Switch, will then provide a unique insider's view on how and why enterprises are making the switch to on demand.

Tuesday Keynote
On Tuesday, September 18th, George Lucas, chairman of The George Lucas Educational Foundation, will speak on global education and the impact of the information age. Mr. Lucas will provide his unique insight on how to spur innovation in our schools and communities.

Then, a select group of industry chief executives will share their thoughts on the next generation of software-as-a-service solutions for both the business and global community. Finally, Mr. Benioff will host a one on one conversation with Bruce Chizen, CEO, Adobe regarding the future of collaboration, innovation and the next big thing in the technology industry.

2nd Annual Appy Awards
The Salesforce Platform and the AppExchange have led to unprecedented innovation and success for the on-demand community. Join Marc Benioff and other industry leaders for the 2nd annual Appy awards on Tuesday September 18th, as recognizes customers, partners, and developers who have demonstrated and delivered some of the most exciting and powerful innovations on the Business Web in 2007.

Partner Summit
On Wednesday, September 19th, will again host the Dreamforce Partner Summit. Featuring inspiring keynotes, expert panels, and specialized tracks for both business development and technical teams, the Partner Summit is free for all Dreamforce '07 partner attendees. With both technology and business development tracks, the Partner Summit will provide new ideas and best practices to develop great applications on's platform, distribute them via the AppExchange and build successful on-demand companies.

For more information, or to register, please visit

Marc Benioff, Chairman and CEO of, will deliver keynote addresses and presentations throughout the conference. Webcasts of Mr. Benioff's keynotes will be available on's website at

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.