Dreambuilder Investments Standardizes on Salesforce and the Force.com Platform-as-a-Service to Run Its Business On Demand

Mortgage investment and resolution firm uses Salesforce for Financial Services, Partner Portal, the Force.com Platform and the AppExchange to build a customized solution for its business operations

SAN FRANCISCO - June 2, 2008 - Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that financial services firm Dreambuilder Investments, LLC (DBI) is successfully utilizing Salesforce for Financial Services and the Force.com Platform to run its business on demand. Using Force.com and the AppExchange, DBI rapidly designed and deployed a customized solution that provides a central hub for employees to manage all business activities, regardless of their location.   DBI uses Salesforce to track opportunities and customer data; analyze and manage mortgages and financial investments, and share data and common processes with partners - including lenders, vendors and its distribution network of note buyers.  Leveraging the increased visibility into its operational data, Dreambuilder is now able to more efficiently manage its investments and expenses to maximize profitability.

DBI is one of the 43,600 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2008. Revenue and subscribers will be recognized as the service is delivered.

"When I first saw Salesforce I knew it was going to allow us to radically improve the way we managed and shared information," said Peter Andrews, CEO and founder of Dreambuilder Investments. "Ultimately, it also streamlined the way we run our business and has played a key role in helping our business grow during the current market turmoil."

Before Salesforce, DBI had an on-premise database that stored rudimentary information about its mortgages and customers.  It contracted with a professional services firm to customize the solution, but every time DBI sought to make a change to support its expanding business, it faced a time-consuming and costly engagement with the developers.

DBI used the Force.com Platform to tailor its Salesforce deployment with custom tabs that allow staff to track potential investment opportunities; perform due diligence and analytics and manage a data-intensive mortgage portfolio. The company also leveraged the AppExchange to supplement Salesforce with additional applications, such as:
  • VerticalResponse - AppExchange application from VerticalResponse provides self-service email and direct mail solutions, allowing users to create custom mailing lists of any size, design professional sales & marketing campaigns and track post-launch statistics
  • PRM Portal - Partner relationship management solution from salesforce.com enables companies to collaborate more effectively with partners to increase channel revenues while driving partner adoption and loyalty
  • Clicktools - Clicktools' AppExchange application enables users to create and update Salesforce information with custom forms, surveys and landing pages
After deploying and customizing Salesforce, Dreambuilder Investments used Force.com to integrate the solution with a key partner's proprietary vendor management system, so the companies can share information about investments and required service needs along with the status of work completed.  DBI also integrated Salesforce with a legacy Oracle database, which enables its staff to get instant access to investment analyses along with other critical mortgage details all within a single Salesforce screen.

"Everyone in our company uses Salesforce; we operate every aspect of our business on it," added Andrews.  "With Salesforce, we've found an extremely flexible, efficient and cost-effective way to run our company with minimal commitment to develop and manage an IT infrastructure.  The end result is that we're more successful than ever before and Salesforce plays a large part in that success."

About Dreambuilder Investments
Dreambuilder Investments, LLC is a mortgage investment and resolution company based in the financial district of New York City.  DBI is engaged in the business of acquiring and liquidating defaulted mortgages bringing liquidity, efficiency and humanity to distressed debt markets. www.dreambuilder.net

Salesforce for Financial Services
More than 1,600 financial services firms around the globe are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance. Customers such as AON, BOK Financial Corporation, Chase Paymentech Solutions, E-LOAN, Merrill Lynch, Mizuho Financial Group and Travelex put their trust in the Salesforce Software-as-a-Service customer relationship management (CRM) solution to support their most critical business relationships.  Salesforce.com customers have access to the largest ecosystem of partner solutions available via the AppExchange, including mash-ups with pre-integrated financial services partner applications.  All of these solutions are built on the Force.com Platform-as-a-Service, the world's most powerful and trusted on-demand platform. For more information, please visit http://www.salesforce.com/fs.

Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service.  Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange.  Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.