Decades before the Internet existed and the concept of CRM was formed, a woman named Lilly Pulitzer moved to Palm Beach, Florida to open a juice stand. The young entrepreneur frequently wore sleeveless shift dresses to mask the inevitable fruit stains. Her fashion sense quickly gained attention, and in 1959 she launched an eponymous clothing label and become a pioneer of American resort apparel.
While the brand remains popular to this day, the company understood the need to make sure its online presence met the needs of an increasingly digital consumer base that craves personalized experiences. They turned to Lyons Consulting Group (LYONSCG), part of Capgemini Group and a Salesforce Partner, to improve the customer journey across all channels.
LYONSCG provided Lilly Pulitzer with digital marketing, design, consulting and support services, including developing an modern online shopping experience with Salesforce Commerce Cloud and Marketing Cloud for the new website: http://www.lillypulitzer.com.
"We chose LYONSCG because we wanted a partner who could get us to the multi-cloud implementation finish line fast,” said Kimberly Williams-Czopeck, VP of Digital Commerce at Lilly Pulitzer.
Through Commerce Cloud, the site now has integrations with several third-party vendors, multi-ship capabilities, buy online/pickup in store, and store locator functionality. By implementing Marketing Cloud, Lilly Pulitzer has gained crucial insight into their customers with powerful data management, and the company can build personalized email communications and customized journeys to improve consumer experience and engagement. Together, Commerce Cloud and Marketing Cloud integrate as an invaluable cross-cloud solution.
"Lilly Pulitzer is an iconic brand that continues to inspire shoppers of all ages. This project truly underscores the extensive scope of our digital commerce and marketing capabilities," said Dave Barr, Co-Founder and Executive Vice President at LYONSCG, part of the Capgemini Group.
For more details on this iconic brand’s digital transformation, see LYONSCG’s announcement.