Dr. Allison Barber is a seasoned marketing and communications executive who has recently embarked on a whole new journey in sports. She has had a remarkable career including running communications programs for the White House and Department of Defense, and is now serving as the President and Chief Operating Officer of the WNBA Indiana Fever.
Salesforce is sponsoring the professional women’s basketball team. The Fever-Salesforce sponsorship is an expansion of a multi-platform agreement last fall with Pacers Sports & Entertainment, which expanded its use of Salesforce to personalize every digital interaction with fans to create the ‘Ultimate Fan Experience.’ Salesforce will also be the presenting sponsor of the Fever’s Pride Night on June 9, celebrating diversity and inclusion.
In announcing the sponsorship, Barber said, “We are absolutely thrilled to have a partner that aligns so well with our organization’s culture and values. As we enter our 20th season, the Fever have been a model franchise and we look forward to an exciting future with Salesforce as part of our team – allowing us to further connect with our incredible fans and continue growing our brands together.”
“The equality of every human being is a core value at Salesforce—that's why we've taken strong positions on education, equal rights, equal pay,” said Bob Stutz, CEO, Salesforce Marketing Cloud. “The WNBA is an embodiment of equality and the Indiana Fever are an ideal partner for us to support women’s leadership, the Indianapolis community and our shared values.”
Read the full interview with Barber here, and find the Fever's press release here.