India’s over-the-top (OTT) platforms are expected to be an astounding $13 billion–$15 billion market in the next decade, thanks to increasing accessibility of streaming devices, the production of original content, and low-price subscription models. The share of regional language consumption alone is expected to cross 50% of all content consumed by 2025.
aha, a forerunner, has leveraged this demand to launch an exclusive Telugu streaming platform called aha. Today, aha is one of the fast-growing OTT platforms in India, with more than 20 million downloads.
“At Arha, we are constantly striving to offer a better experience to our customers. We recently launched aha 2.0 with a refreshed user experience that offers multiple pricing plans, language selections to stream Tamil and Telugu content, personalised recommendations, and more, to engage users on the platform,” says Himadeep Madipadiga, Vice President, Product, Customer Retention and Experience, aha (Arha Media and Broadcasting Pvt Ltd).
For aha, a key aspect of that customer experience is to offer fast service, whether by onboarding customers quickly and easily, or resolving queries efficiently - all so there is no interruption in their entertainment. To enable this, aha wanted one unified system that could bring together various functions.
“We wanted a solution that would help manage subscriptions easily, resolve cases smartly, and give us a 360-degree view of the customer,” says Ajit Thakur, CEO, aha. Such a solution, by unifying both customer and business data on one platform, would enable aha to provide timely, high-quality experiences to users.