Innovative bus ticketing platform, redBus, is using Salesforce to better serve its 40 million customers in India – and abroad.
redBus has pioneered long-haul bus ticketing in India with an innovative web and mobile app-based platform that customers have used to book more than 180 million bus trips since the company launched in 2006.
The company is also building an impressive global network with operations currently in Indonesia, Singapore, Malaysia, Colombia and Peru. Plans are underway to expand that global network to complement ongoing growth in existing markets.
“redBus is the world's largest online bus ticketing platform,” says Udit Gupta, Product Manager – Customer Experience and Payments, at redBus. “We bring convenience to more than 40 million customers around the world, and provide the best customer experience at the lowest price overall.”
In addition to the bus ticketing platform, redBus offers private bus hire and hotel booking portals along with an innovative new eco-smart carpool platform for professionals.
redBus is obviously a company on the rise and one of India’s greatest tech startup success stories. But managing such an incredible volume of customer bookings, both in India and overseas, has been challenging for the company.