Job hunting can be a stressful and isolating experience. A mobile app that’s linked to social media can go a long way toward making the search more efficient and less lonely. The Kelly Career Network app, built on Salesforce Platform, has given 1 million job seekers that critical connection to employers through their smartphones.

Originally launched as a desktop app in 2012, the Kelly Career Network has always used Salesforce as its platform because of its easy integration with Kelly Services back-end systems. It is a complete end-to-end recruiting application that allows applicants to search for specific jobs, find jobs matching their selected criteria, and pay their application fees right through the app. Push notifications and badges drive user engagement, and users can build their candidate profiles through Facebook, LinkedIn, and other social media accounts.

On the back end, the app offers Kelly Services employees a 360-degree view of their customers’ preferences, with metrics for everything, including favourite social media sites, favourite job posts, and how many resume submissions each network member has completed. Today, 40% of Kelly Services Network traffic originates through the mobile app.