Your Handbook to Optimise the Implementation of Salesforce Marketing Cloud

Falguni Dutta
Falguni is an Associate Success Manager at Salesforce. Coming from an MBA background, she is 5x Salesforce Certified and has been helping customers across various industries in their digital transformation journey over the last 2 years at Salesforce. She is passionate about understanding customer behaviour, insights, and driving business value using Salesforce CRM solutions. Away from her work desk, she likes to try out (and photograph) various food cuisines, watch sports or the latest TV series/movie!


Salesforce Marketing Cloud can turbocharge your organisation’s efforts to market to, sell to, and engage with customers anywhere, anytime. The solution offers advanced capabilities, tools, and technologies – from data consolidation and email automation to social listening and inbound marketing. Your marketing team can fully leverage these features by following this guide of best practices and helpful pointers. 

By optimising the implementation of Salesforce Marketing Cloud, your marketing team can: 

  • Get a unified customer view across all marketing channels
  • Create connected, seamless customer journeys across every touchpoint
  • Capitalise on your brand’s digital presence
  • Radically transform inbound marketing strategies

So, let’s get started.

Questions? We’ll put you on the right path.

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