Salesforce, the world’s #1 AI CRM, today announced it has signed a definitive agreement to acquire Qualified, a leading provider of agentic AI marketing solutions.
Qualified provides an agentic AI marketing product designed to engage and convert inbound buyers. Its flagship product serves as an “always-on” AI worker that transforms websites into engaging, multi-modal conversational experiences to qualify and nurture leads. Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate pipeline.
“The agentification of the enterprise continues to accelerate,” said Steve Fisher, President and Chief Product Officer, Salesforce. “By integrating Qualified’s agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth.”
“We founded Qualified to revolutionize how B2B companies generate pipeline, and today, that vision takes a massive leap forward,” said Kraig Swensrud, CEO and Co-Founder of Qualified. “As Salesforce alumni, my co-founders and I have always built our products to deeply integrate with Salesforce. Joining forces with Salesforce is a natural evolution that will allow us to bring the power of agentic marketing to the enterprise.”
As a Salesforce AppExchange partner and a Salesforce Ventures portfolio company, Qualified is a leader in agentic marketing – providing intent data, conversational AI, and meeting scheduling capabilities that help customers turn website traffic into pipeline.
Accelerating Agentforce with Agentic Marketing
Marketing and sales teams are increasingly focused on growth and the rise of the AI workforce. By investing deeply in agentic marketing solutions, Salesforce will accelerate its Agentforce Sales and Agentforce Marketing products.
Qualified’s capabilities will enable Salesforce to offer a more comprehensive agentic marketing solution, further reinforcing its commitment to helping companies become agentic enterprises. These solutions are essential for modernizing the B2B buying experience and allowing human sellers to focus on closing deals while AI agents handle the initial engagement.
The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions, including the receipt of required regulatory approvals.
Forward-Looking Statements
This press release contains forward-looking information related to Salesforce, Qualified, and the acquisition of Qualified by Salesforce that involves substantial risks, uncertainties and assumptions that could cause actual results to differ materially from those expressed or implied by such statements. Forward-looking statements in this report include, among other things, statements about the potential benefits of the proposed acquisition, Salesforce’s plans, objectives, expectations and intentions, the financial condition, results of operations and business of Salesforce and the anticipated timing of the closing of the proposed acquisition. Risks and uncertainties include, among other things, risks related to the ability of Salesforce to close the proposed acquisition on a timely basis or at all; the ability to realize the anticipated benefits of the proposed acquisition, including the possibility that the expected benefits from the proposed acquisition will not be realized within the expected time period or at all; negative effects of the announcement of the proposed acquisition on the market price of Salesforce’s common stock or on the its operating results; transaction costs; unknown liabilities; the risk of litigation or regulatory actions related to the proposed acquisition; and the effect of general economic and market conditions.
About Salesforce
Salesforce helps organizations of any size become agentic enterprises — integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.
