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Bill Patterson - EVP and GM, CRM Applications

  • Last Updated: 03/07/2024
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Bill Patterson is executive vice president and general manager of CRM Applications at Salesforce, where he leads product innovation, growth and customer success for Salesforce Sales Cloud, Service Cloud and Revenue Cloud. Most recently, Bill led development of Salesforce, a set of new technology solutions to help business and community leaders around the world reopen safely, re-skill employees and respond efficiently on the heels of COVID-19.

A former software engineer and enterprise solutions architect, Bill joined Salesforce in 2017 after a 14-year career at Microsoft, where he held various leadership roles across product strategy, product management, product marketing and software engineering. Throughout his career, Bill has helped Fortune 1000 companies design and deploy strategic customer engagement, contact center and field service solutions. His passion is in helping companies connect with their customers and elevating the strategic importance of customer engagement tools to drive their businesses forward.