Ruth Hickin is Vice President of Workforce Strategy & Innovation at Salesforce, where she leads the integration of workforce planning, AI-driven transformation, and strategic talent initiatives spanning market foresight, incubation, and innovation. She leads Salesforce's 4R strategy – a comprehensive framework for workforce evolution in the age of AI – which focuses on: Redesigning roles, workflows, and processes to optimize for AI augmentation; Reskilling employees to build AI fluency and develop critical human capabilities; Redeploying talent to high-impact, strategic areas of the business; and Rebalancing work distribution across human employees and AI agents.

Before joining Salesforce, Ruth was with the World Economic Forum, where she led strategy and thought leadership on the future of technology and global tech governance, publishing influential reports. She has also held leadership positions at Virgin Unite, focusing on strategic partnerships and impact investments.

Ruth holds an MBA in Design Strategy from California College of the Arts, an Executive Master of Arts (MA) in Global Leadership from the World Economic Forum, and a Master of Arts (Honours) in English Literature from the University of Glasgow.