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84% of US business leaders feel AI agents could make data more accessible
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Top Retail Industry Opportunities
- Leverage AI
- Implement unified commerce
- Increase e-commerce sales
- Improve customer service
- Increase store associate productivity
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39% of shoppers have used AI to discover new products
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54% of Gen Z shoppers have used AI to discover new products
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Gen Z shoppers are 10x more likely than baby boomers to frequently use AI to discover new products (20% vs. 2%)
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Gen Z shoppers are 2.7x as likely as baby boomers to want product recommendations from AI agents (63% vs 23%).
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Shoppers’ Top Agent Use Cases
- Answer questions for faster customer service
- Optimize loyalty points
- Complete returns and exchanges
- Secure high-demand products before they sell out
- Buy items when they reach a target price
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Top Factors That Increase Shoppers’ Trust in AI Agents
- Data privacy and security protections
- Ability to easily turn it off/on
- Require approval before any purchase
- Transparency over how data is used
- Available human customer service backup
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84% of retailers currently use AI.
- Only 2% of retailers say they have no plans to use AI.
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76% of retailers are increasing their AI investments
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74% of retailers are increasing their data management investments
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Top Benefits of AI in Retail:
- Increased employee productivity
- Improved experiences for shoppers
- Increased revenue
- Improved supplier relationships
- Improved employee experience
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