Stat Library

Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data the most common.

75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.

• 32% of marketing organizations have fully implemented AI.
• 43% of marketing organizations are experimenting with it.

High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations.

Marketers’ top AI use cases:

1. Automating customer interactions
2. Generating content
3. Getting performance analytics

Only 48% of marketers track customer lifetime value.

39% of marketers say loyalty program functionalities are accessible across all touchpoints.

Marketers use an average of 8 different marketing tools and technologies.

Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.

38% of marketers don’t use third-party data.

Marketers’ top generative AI concerns:

1. Data exposure or leakage
2. Lack of necessary data
3. Lack of strategy or use cases

Marketers engage customers across an average of 10 channels.

89% of marketers say they must continually innovate to remain competitive.