Stat Library

Only 48% of marketers track customer lifetime value.

Marketers use an average of 8 different marketing tools and technologies.

Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.

38% of marketers don’t use third-party data.

Marketers engage customers across an average of 10 channels.

60% of B2B marketers use ABM for customer acquisition.

• 48% of B2B marketers use ABM for upselling.

48% of marketers have fully-integrated, cross-functional data for campaign building.

Leveraging AI is marketers’ #1 priority and #1 challenge.

Marketers’ top AI use cases:

1. Automating customer interactions
2. Generating content
3. Getting performance analytics

Marketers’ top generative AI concerns:

1. Data exposure or leakage
2. Lack of necessary data
3. Lack of strategy or use cases

57% of marketers say real-time data is available to execute a campaign — but 59% need IT’s help to access it.

Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data the most common.