Stat Library

52% of generative AI users say their usage is increasing.

64% of non-users of generative AI say they would use the technology if they felt it was safe/secure.

49% of the general population would use generative AI if it was integrated into the technology they already use.

Generative AI use by country:

• 73% of India
• 49% of Australia
• 45% of the US
• 29% of the UK

Cost of living is the top factor impacting consumer priorities.

80% of customers say the experience a company provides is as important as its products and services.

81% of customers expect faster service as technology advances.

73% of customers expect better personalization as technology advances.

65% of customers expect companies to adapt to their changing needs and preferences.

74% of customers expect to be able to do anything online that they can do in-person or by phone.

61% of Gen Z prefers to engage digitally, compared to 38% of baby boomers.

53% of customers expect companies to anticipate their needs, but only 33% say most companies address service issues proactively.