Stat Library

25% of shoppers use social platforms to purchase products

Only 17% of store associates have access to a unified view of customer data

53% of shoppers use social platforms to discover products, up from 46% in 2023.

• 76% of Gen Z vs. 36% of baby boomers

84% of loyalty program members say the programs make them more likely to repurchase

The average shopper belongs to four loyalty programs.

• 77% of shoppers belong to at least one loyalty program
• 35% of shoppers belong to a loyalty program they’ve never used

75% of retailers say AI agents will be essential for a competitive edge by 2026.

39% of shoppers have used AI to discover new products

Shoppers’ Top Agent Use Cases

1. Answer questions for faster customer service
2. Optimize loyalty points
3. Complete returns and exchanges
4. Secure high-demand products before they sell out
5. Buy items when they reach a target price

67% of retailers offer a loyalty program, and 29% plan to introduce one in the next 24 months.

Retailers say the #1 benefit of unified commerce is helping power AI

YouTube is the most popular social platform for product discovery

40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.