Gen Z shoppers are 10x more likely than baby boomers to frequently use AI to discover new products (20% vs. 2%)
Stat Library
Only show stats with visualizations
Gen Z shoppers are 2.7x as likely as baby boomers to want product recommendations from AI agents (63% vs 23%).
Shoppers’ Top Agent Use Cases
- Answer questions for faster customer service
- Optimize loyalty points
- Complete returns and exchanges
- Secure high-demand products before they sell out
- Buy items when they reach a target price
Top Factors That Increase Shoppers’ Trust in AI Agents
- Data privacy and security protections
- Ability to easily turn it off/on
- Require approval before any purchase
- Transparency over how data is used
- Available human customer service backup
84% of retailers currently use AI.
- Only 2% of retailers say they have no plans to use AI.
76% of retailers are increasing their AI investments
74% of retailers are increasing their data management investments
Top Benefits of AI in Retail:
- Increased employee productivity
- Improved experiences for shoppers
- Increased revenue
- Improved supplier relationships
- Improved employee experience
89% of retailers with AI say it increases their online sales volume.
85% of retailers with AI say it reduces their operating costs
85% of retailers agree AI advancements are transforming retail.
84% of loyalty program members say the programs make them more likely to repurchase
Bookmark This Page
Quickly find the exact stat you need. All stats may be published freely as long as they're properly cited. All data is global (unless indicated otherwise), double-blind, and product-agnostic.
News & Insights
Get the latest news and behind-the-scenes insights from Salesforce.