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| Stat | Source | Month/Year | |
|---|---|---|---|
| Leveraging AI is marketers' #1 priority and #1 challenge. | State of Marketing | 05/2024 | |
| 31% of marketers are fully satisfied with their ability to unify customer data sources. | State of Marketing | 05/2024 | |
| 57% of marketers in have access to real-time data to execute a campaign — but 59% need IT's help to do so. | State of Marketing | 05/2024 | |
| Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data being the most common. | State of Marketing | 05/2024 | |
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
|
State of Marketing | 05/2024 | |
| High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations. | State of Marketing | 05/2024 | |
Marketers' top AI use cases:
|
State of Marketing | 05/2024 | |
| Only 48% of marketers track customer lifetime value. | State of Marketing | 05/2024 | |
| 39% of marketers say loyalty program functionalities are accessible across all touchpoints. | State of Marketing | 05/2024 | |
| Marketers use an average of 8 different marketing tools and technologies. | State of Marketing | 05/2024 | |
| Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences. | State of Marketing | 05/2024 | |
| 38% of marketers don't use third-party data. | State of Marketing | 05/2024 |