Stat Library

78% of marketers say they need more personalized content than they’re able to produce.

34% of consumers would work with an AI agent instead of a person to avoid repeating themselves

30% of consumers would work with an AI agent instead of a person for faster service

• Among Gen Z and millennials: 37%

25% of consumers would share their personal information with an AI agent so it can better anticipate their needs.

• Among Gen Z and millennials: 31%

74% of consumers say companies treat them like a unique individual rather than a number

71% of consumers are increasingly protective of their personal information

One-third of US consumers would rather purchase a product in an automated/digital way vs. with a person

Top 5 areas where AI is improving sales:

1. Sales data quality and accuracy
2. Understanding of customer needs
3. Personalization for customers
4. Sales forecasting accuracy
5. Prospect / customer communication

Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data.

80% of customers say the experience a company provides is as important as its products and services.

73% of customers expect better personalization as technology advances.

65% of customers expect companies to adapt to their changing needs and preferences.