Stat Library

40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.

YouTube is the most popular social platform for product discovery

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

31% of marketers are fully satisfied with their ability to unify customer data sources.

75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.

• 32% of marketing organizations have fully implemented AI.
• 43% of marketing organizations are experimenting with it.

High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations.

Only 48% of marketers track customer lifetime value.

Marketers use an average of 8 different marketing tools and technologies.

Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.

38% of marketers don’t use third-party data.

Marketers engage customers across an average of 10 channels.

60% of B2B marketers use ABM for customer acquisition.

• 48% of B2B marketers use ABM for upselling.