Stat Library

YouTube is the most popular social platform for product discovery

40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

48% of marketers have fully-integrated, cross-functional data for campaign building.

60% of B2B marketers use ABM for customer acquisition.

• 48% of B2B marketers use ABM for upselling.

Marketers engage customers across an average of 10 channels.

Marketers’ top generative AI concerns:

1. Data exposure or leakage
2. Lack of necessary data
3. Lack of strategy or use cases

38% of marketers don’t use third-party data.

Only 32% of marketers are completely satisfied with how they use customer data to create relevant experiences.

Marketers use an average of 8 different marketing tools and technologies.

39% of marketers say loyalty program functionalities are accessible across all touchpoints.

Marketers’ top AI use cases:

1. Automating customer interactions
2. Generating content
3. Getting performance analytics