Stat Library

While 80% of SMBs using AI believe the technology is commonly used among their peers, only a third (33%) of non-users agree.

SMB leaders’ #1 concern about AI is security.

87% of SMB leaders with AI say it helps them scale

90% of SMB leaders with AI say it makes operations more efficient.

• 71% of SMBs are increasing their investment in AI over the next year.
• 66% of SMBs are increasing their investment in data management over the next year.

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.

75% of SMBs are experimenting with or using AI.

• 41% are actively experimenting with AI
• 34% have fully implemented AI in their operations

35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.

At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.

SMBs’ top factors for evaluating new technology:

1. AI capabilities
2. Ease of use
3. Price

At growing SMBs, 66% of leaders describe their tech stack as an integrated suite, vs. 45% of leaders at declining SMBs