Stat Library

81% of SMB leaders are optimistic about the future of their business

51% of SMB leaders worry their company will fall behind when it comes to technology.

73% of leaders of growing SMBs say they keep pace with larger businesses when it comes to technology, vs. 42% of leaders at declining SMBs.

46% of SMB leaders feel overwhelmed by too many business tools

SMB leaders say their #1 technology challenge is security.

SMBs’ top factors for evaluating new technology:

1. AI capabilities
2. Ease of use
3. Price

At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.

81% of SMB leaders say they would spend more for technology from trusted vendors

75% of SMBs are experimenting with or using AI.

• 41% are actively experimenting with AI
• 34% have fully implemented AI in their operations

Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

• 71% of SMBs are increasing their investment in AI over the next year.
• 66% of SMBs are increasing their investment in data management over the next year.