Stat Library

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.

75% of SMBs are experimenting with or using AI.

• 41% are actively experimenting with AI
• 34% have fully implemented AI in their operations

35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.

At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.

SMBs’ top factors for evaluating new technology:

1. AI capabilities
2. Ease of use
3. Price

At growing SMBs, 66% of leaders describe their tech stack as an integrated suite, vs. 45% of leaders at declining SMBs

44% of SMB leaders say there isn’t time to master all the technology their company uses

46% of SMB leaders feel overwhelmed by too many business tools

53% of SMB leaders say data is often inconsistent across their business tools

73% of leaders of growing SMBs say they keep pace with larger businesses when it comes to technology, vs. 42% of leaders at declining SMBs.

88% of growing SMBs are increasing their technology spending this year, vs. 46% of declining SMBs.